A roofing company relying on door knocking and referrals was generating 10-15 leads per week with no email verification and no automated outreach. After deploying AI lead generation from Tedca, the system now finds 200+ qualified leads per month, verifies every email address, and auto-triggers cold email sequences. The result: $32K in new contracts within the first 60 days and a 94% email deliverability rate.
The Problem: A Full Crew with an Empty Pipeline
This roofing company, a 12-person crew serving a mid-size metro area, was good at the work itself. Their problem was finding it. For years, new business came from two sources: door knocking and word-of-mouth referrals.
The owner and one salesperson spent 15-20 hours per week driving neighborhoods, looking for damaged roofs, and leaving flyers on doors. On a good week they'd generate 10-15 leads. Most of those were homeowners who weren't ready to buy or didn't have the authority to sign off (renters, tenants).
The real money was in commercial work. Property management companies, homeowners associations, and commercial building owners with roofing needs worth $15K-$50K per job. But those decision-makers were hard to find manually and impossible to reach through door knocking.
Why Buying Lead Lists Didn't Work
They tried purchasing lead lists from data brokers twice. Both times the results were disappointing:
- 30-40% of emails bounced because the lists were outdated
- No way to verify which contacts were actual decision-makers
- Generic lists with no filtering by property type, size, or location
- $2,000+ per list with no guarantee of freshness
- Their domain reputation suffered from the bounced emails
They needed a system that could find the right contacts, verify their information, and deliver fresh leads continuously without burning their sender reputation.
The Solution: AI-Powered Lead Generation That Runs on Autopilot
Tedca deployed an AI lead generation pipeline configured specifically for this roofing company's ideal customer profile. Here's what it does every week, automatically:
- Scans Google Maps and business directories for property management companies, HOAs, and commercial property owners in the service area
- Identifies decision-makers. Property managers, HOA board presidents, facility managers, building owners
- Finds and cross-references email addresses using multiple data sources for accuracy
- Verifies every email against SMTP servers to catch bad addresses before sending
- Enriches each lead with company size, property type, and location data
- Pushes verified leads to the CRM automatically, tagged and categorized
- Triggers cold email outreach sequences so leads start getting contacted the same day
The key detail: every lead is verified before it touches the CRM. No more bounced emails destroying sender reputation. No more wasted time chasing contacts who left the company two years ago. Every record in the pipeline is fresh, verified, and ready for outreach.
"We went from spending 20 hours a week driving around looking for leads to getting a spreadsheet of 50 verified contacts every Monday morning. It honestly felt like cheating."Company Owner
The Results: $32K in Contracts Within 60 Days
The AI lead generation pipeline was fully operational within 5 business days. Here's what changed:
- Door knocking and flyers
- 10-15 leads per week
- No email verification
- Manual outreach only
- No commercial contacts
- 15-20 hours/week prospecting
- $0 in pipeline automation
- AI scans multiple sources
- 200+ leads per month
- 94% email deliverability
- Auto-triggered outreach
- Decision-maker contacts only
- 0 hours/week prospecting
- $32K contracts in 60 days
The first commercial contract came in week three. A property management company with 14 buildings responded to the cold email, requested a roof inspection, and signed a $18,500 re-roofing job. By day 60, three more commercial contracts were signed totaling another $13,500.
What About the Sales Team?
Nobody stopped selling. The owner and salesperson simply stopped wasting time on low-value prospecting. Instead of driving neighborhoods, they now focus on:
- Following up on warm leads the AI pipeline delivered
- In-person estimates and relationship building
- Closing deals instead of finding them
The salesperson reported closing more deals in 60 days than the previous 6 months because the leads were pre-qualified decision-makers, not random homeowners who weren't ready to buy.
How Does AI Lead Generation Actually Work?
Behind the scenes, the pipeline combines several technologies:
- Web scraping pulls business listings from Google Maps, Yelp, and industry directories based on your ICP criteria
- Data enrichment APIs find owner/manager names, email addresses, phone numbers, and company details
- Email verification checks each address against SMTP servers, catches invalid domains, and flags disposable emails
- CRM integration pushes clean, tagged records directly into your sales pipeline
- Email sequence triggers automatically start multi-step outreach the moment a verified lead enters the CRM
The entire process from scan to outreach runs weekly on a schedule. No manual intervention needed. Fresh leads show up in the CRM every Monday, already being contacted by the email sequence.
Every service business that depends on prospecting is burning time and money on manual lead generation. The fix is not hiring more salespeople or buying stale lead lists. It's deploying an AI pipeline that finds the right contacts, verifies their information, and triggers outreach automatically. The ROI math is straightforward: if one closed deal covers 6 months of the service, the system pays for itself before the first invoice goes out.
How Much Does This Cost?
AI lead generation from Tedca runs $400-$900/month depending on volume and targeting complexity. Compare that to:
- Hiring a lead researcher: $2,500-$4,000/mo (still manual, still slow)
- Buying lead lists: $1,500-$3,000 per list (stale data, no verification)
- Running Google Ads: $2,000-$5,000/mo (competitive keywords, tire-kicker clicks)
The AI pipeline is the only option that delivers verified, decision-maker contacts on autopilot, with zero prospecting hours required from your team.
Frequently Asked Questions
How does AI lead generation find business contacts?
AI lead generation scans multiple data sources including Google Maps, business directories, LinkedIn, and public filings to identify companies matching your ideal customer profile. It then cross-references owner and decision-maker data, finds verified email addresses, and enriches each record with company size, location, and industry details. The entire process runs automatically on a schedule you define.
How accurate are the emails AI finds?
AI-powered email finding typically achieves 90-95% accuracy when combined with multi-step verification. The system checks each email against SMTP servers, catches invalid domains, and flags role-based addresses. In this case study, the roofing company saw 94% email deliverability across 200+ leads per month, meaning fewer than 6% bounced.
Can I target specific industries or locations?
Yes. AI lead generation lets you define your ideal customer profile by industry (property management, HOAs, commercial real estate), location (zip codes, cities, service radius), company size, and even specific job titles. The system only returns prospects that match all your criteria, so you never waste time on irrelevant leads.
How many leads can I generate per month?
Volume depends on your target market size and how narrow your criteria are. Most service businesses generate 150-500 qualified leads per month. The roofing company in this case study receives 200+ leads monthly targeting property managers and HOA boards within a 50-mile radius. Broader targeting or multiple service areas can push volume higher.
What's the ROI of AI lead generation?
ROI varies by industry and deal size, but service businesses typically see 8-15x return within the first 90 days. The roofing company in this study closed $32,000 in new contracts within 60 days on a lead generation investment of under $500/month. Even one closed deal from 200 leads makes the system profitable.