A roofing company relying on door knocking and referrals was generating 10-15 leads per week with no email verification and no automated outreach. After deploying AI lead generation from Tedca, the system now finds 200+ qualified leads per month, verifies every email address, and auto-triggers cold email sequences. The result: $32K in new contracts within the first 60 days and a 94% email deliverability rate.
The Problem: A Full Crew with an Empty Pipeline
This roofing company, a 12-person crew serving a mid-size metro area, was good at the work itself. Their problem was finding it. New business came from two places: door knocking and word-of-mouth referrals.
The owner and one salesperson spent 15-20 hours per week driving neighborhoods, looking for damaged roofs, leaving flyers on doors. Good week? 10-15 leads. And most of those were homeowners who weren't ready to buy or didn't have authority to sign off — renters, tenants, people who just moved in.
The real money was commercial. Property management companies, HOAs, commercial building owners — jobs worth $15K-$50K each. But finding those decision-makers manually was slow, and reaching them by knocking doors was basically impossible.
Why Buying Lead Lists Didn't Work
They tried purchasing lead lists from data brokers twice. Both times: disappointment.
- 30-40% of emails bounced — lists were outdated by months
- No way to tell which contacts were actual decision-makers
- Generic lists, no filtering by property type, size, or location
- $2,000+ per list with zero freshness guarantee
- The bounce rate damaged their sending domain's reputation
They needed a system that could find the right contacts, verify the information, and keep delivering fresh leads without torching their sender reputation every time.
The Solution: AI-Powered Lead Generation That Runs on Autopilot
We built an AI lead generation pipeline around this company's exact customer profile. Here's what runs every week without anyone touching it:
- Scans Google Maps and business directories for property management companies, HOAs, and commercial property owners in the service area
- Identifies decision-makers. Property managers, HOA board presidents, facility managers, building owners
- Finds and cross-references email addresses using multiple data sources for accuracy
- Verifies every email against SMTP servers to catch bad addresses before sending
- Enriches each lead with company size, property type, and location data
- Pushes verified leads to the CRM automatically, tagged and categorized
- Triggers cold email outreach sequences so leads start getting contacted the same day
The key detail: every lead is verified before it touches the CRM. No bounced emails eating the sender score. No chasing contacts who left two years ago. Every record that lands in the pipeline is fresh, verified, and already getting emailed.
"We went from spending 20 hours a week driving around looking for leads to getting a spreadsheet of 50 verified contacts every Monday morning. It honestly felt like cheating."Company Owner
The Results: $32K in Contracts Within 60 Days
The pipeline was up and running in 5 business days. Here's what changed:
- Door knocking and flyers
- 10-15 leads per week
- No email verification
- Manual outreach only
- No commercial contacts
- 15-20 hours/week prospecting
- $0 in pipeline automation
- AI scans multiple sources
- 200+ leads per month
- 94% email deliverability
- Auto-triggered outreach
- Decision-maker contacts only
- 0 hours/week prospecting
- $32K contracts in 60 days
First commercial contract came in week three. A property management company with 14 buildings replied to the cold email, asked for an inspection, and signed a $18,500 re-roofing job. By day 60, three more commercial deals closed for another $13,500.
What About the Sales Team?
Nobody stopped selling. The owner and salesperson stopped spending half their week on prospecting. Instead of driving neighborhoods, they now do what actually makes money:
- Following up on warm leads the pipeline delivers every week
- In-person estimates and building relationships with property managers
- Closing deals, not hunting for them
The salesperson closed more deals in 60 days than the previous 6 months combined. The difference was lead quality. Pipeline contacts are verified decision-makers, not random homeowners who just moved in.
How Does AI Lead Generation Actually Work?
Under the hood, a few things are running together:
- Web scraping pulls business listings from Google Maps, Yelp, and industry directories based on your target customer criteria
- Data enrichment APIs find owner and manager names, email addresses, phone numbers, and company details
- Email verification checks each address against SMTP servers, catches bad domains, and filters out disposable emails
- CRM integration pushes clean, tagged records straight into the sales pipeline
- Email sequence triggers kick off multi-step outreach the moment a verified lead enters the CRM
The whole thing runs on a weekly schedule. Nobody needs to touch it. Fresh leads show up every Monday, already in the CRM, already getting emailed.
Every service business that depends on prospecting is bleeding time on manual lead hunting. More salespeople won't fix it. Buying stale lists won't fix it. A pipeline that finds the right contacts, verifies their emails, and triggers outreach automatically — that fixes it. The math is simple: if one closed deal covers 6 months of the service, the whole thing pays for itself before the first invoice goes out.
How Much Does This Cost?
AI lead generation from Tedca starts at $400-$900/month, depending on volume and targeting. To put that in context:
- Lead researcher: $2,500-$4,000/mo — still manual, still slow
- Lead list purchase: $1,500-$3,000 each — stale data, no verification
- Google Ads: $2,000-$5,000/mo — competitive keywords, plenty of tire-kicker clicks
The AI pipeline is the only option that delivers verified decision-maker contacts on a regular schedule, with no prospecting hours required from your team.
Frequently Asked Questions
How does AI lead generation find business contacts?
It scans multiple sources, including Google Maps, business directories, LinkedIn, and public filings, to find companies that match your target customer profile. Then it cross-references owner and decision-maker data, finds email addresses, and enriches each record with company size, location, and industry details. The whole process runs on a schedule you set. No one touches it manually.
How accurate are the emails AI finds?
With multi-step verification, accuracy typically runs 90-95%. Each email gets checked against SMTP servers, invalid domains get caught, and role-based addresses get flagged. In this case study, the roofing company hit 94% email deliverability across 200+ leads per month — fewer than 6% bounced.
Can I target specific industries or locations?
Yes. You define your target profile by industry (property management, HOAs, commercial real estate), location (zip codes, cities, service radius), company size, and job title. The system only surfaces prospects that match everything you specify, so you're not sorting through irrelevant contacts.
How many leads can I generate per month?
Depends on your market size and how specific your criteria are. Most service businesses land 150-500 qualified leads per month. The roofing company in this study gets 200+ monthly targeting property managers and HOA boards within a 50-mile radius. Wider targeting or multiple service areas push the number higher.
What's the ROI of AI lead generation?
It varies by industry and deal size, but most service businesses see strong returns within the first 90 days. This roofing company closed $32,000 in new contracts within 60 days on a lead generation investment under $500/month. One closed deal from 200 leads covers the system for a long time.